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L.T. Creations, LLC.
L.T. Creations, LLC. Thursday, 02-Jul-2009 19:51:23 PDT

Search Engine Optimization

The "Game"

Constant investigation as to how the search engines place Web sites in the vast databases from which you search is something only a professional Web development company or individual can provide. Whether you seek local or world-wide optimization the procedure is the same and includes: manipulating text; manipulating graphics; creating hyperlinks; HTML; adding headings and knowing where or when (for example).

Why Optimize?

The purpose of search engine optimization is make a page of a Web site more relevant than the competition to particular keywords or keyword phrases. The more relevant the search engines find your page the better position your page is provided in the search results. If your page is relevant enough, you'll find your page in a top 10 search results position. The further back from the first page your page is found means the search engines found your page less relevant. So, you want to optimize in order that people will be able to 'find' your site (or a page of your site) on the first (or second) page of the search results. Nobody usually goes past the first 20 search results. If you don't have at least one page of your Web site in the top 20, chances are the traffic to your Web site will be very little.

Because optimization mandates access to the server on which your Web site resides, 100% of all optimization can be performed from anywhere. Some are more comfortable when they can talk to the person performing the work face-to-face. However, the chances of you finding a qualified company or individual within your local neighborhood are extremely poor.

There is only "one" exception to the above. If you own a company that has fantastic recognition due to many years in business, a business that is already very well known, you won't need to optimize the Web site for that business. People are already very well aware of the business and will come to the Web site with very little searching. This traffic, which is very likely substantial, will push the Web site to the top of the search engines - even without optimization being applied to the pages. Unless you have one of these highly successful businesses, you'll need to optimize your pages in order to "gain" that recognition.

Have You Optimized Your Site?

Do you have an effective Web site for your business? Search engine optimization will assure a positive answer. Your business can not afford to be permanently placed behind several million competitors.

Here are some Web sites that L.T. Creations, LLC. successfully optimized and have been prominently positioned in the search engines.

Do I Need a Re-design?

The physical look of a Web site has no bearing on search engine optimization or results from a search engine. Search engine optimzation relates only to the content, HTML tags, keywords and keyword phrases found in the pages of a Web site. It's a time consuming process to optimize even one page of a Web site, but the results are dramatic and profitable.

Can Automated Software Optimize?

Search engine optimization completed with automated software has been banned from the search engines. If you use such software the chances are that your Web site will be removed from the search engines and "blacklisted" - the domain name will no longer be allowed to be listed with the search engines - the complete opposite of what you were attempting. L.T. Creations, LLC. hand-codes all search engine optimization. There are very few people who are able to "effectively" optimize Web site pages and hand-code. There is a great deal of knowledge, time, and testing to provide correct optimization. Additionally, nobody can guarantee that you will attain a certain position in the search engines. However, you can review our optimization success here.

Call or contact us today to get started with your Web site search engine optimization process. This is something that will take up to a year to see the complete results. The longer you wait the more time your competition has to rise above your Web site position in the search engines.

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