Search Engine Optimization SEO Services
Description:
Briefly, search engine optimization SEO consulting is part of the "art" in making your Web site page(s) as relevant to the specific topic of what is written on the page(s) as possible. SEO assures that your page(s) code, links in the page(s), meta tags, and content are written correctly so that the search engines view your page(s) as 'most' relevant to the topic. A highly relevant page that is "properly" optimized will, with a lot of hard work, attain a page 1 position in the major search engines.
Search engines change algorithms from time to time - the way they determine what page(s) gets a top 10 position. Only SEO experts are able to achieve a top 10 position where there are more than 10 million results, and maintain that position. Some have minor success, and most attempt to get to the top of the search engines where there are less than 10,000 results. You need to leave SEO to the experts. Using a company or individual with little or no verifiable results that you can review before contracting is simply a waste of your time and money.
Search engine optimization means writing content that is valuable, logical, and highly relevant to your business. One of the things that will hurt your site is to have only 3 or 4 sentences on the page. Graphics with text or images that depict your business will never replace text. Images are ignored by the search engines other than to assess how fast your page loads. Yes, that's also a serious consideration. If your page takes a long time to completely reveal the contents, the search engines will not look favorably on your site.
Training:
There are schools, books and other training to teach this "art". If you can find them, there are actually valuable books and teachers for this subject. But nothing will provide a person a degree or license to be an expert. Search engine optimization has to be experienced over the course of at least 5 years because the education is something learned through application - experience. SEO experts attain that title through years of trial-and-error, applying new techniques and constantly reading. What worked 2 years ago is not what works today. Code used 6 years ago may very well hurt your chances of attaining a page 1 position.
Like a physician, SEO is something that takes years of learning, practice and continuing education. One may take some classes to learn the basics, or perhaps (if they are lucky enough to find) read books that provide truthful details about optimization. But an SEO Expert is something gained from experience in addition to years of training. Applying optimization since the mid to late 1990's, reading, learning and practicing daily, coupled with proof of application success, would mean that person today would certainly qualify as an expert.
Cost:
Expert optimization is not inexpensive (pricing). Why? Because it takes years of training and experience to be an SEO expert. You don't expect doctors and lawyers to provide their services at $10 per hour. What other form of advertising offers you a higher return on investment? Nothing. Certainly not the yellow pages of your local phone book, but you continue to pay a great deal more for that advertising every year. If you invested (as an example) $2,000 in SEO, and in the following 12 months reaped $5,000 of new business, would that have been a 250% return on your investment? Where else can you get that kind of return?
Thomas Garrison has more than 13 years of SEO education and experience - more than a young doctor. These samples, optimization placement, are the framed "degree" of an optimization expert.
Take a few minutes to review the testimonials at the right.
- call to consult or contact us today to start optimizing your site - 360-733-3667. More questions?...>>